What makes Aura Coffee different from other coffees?AnswerWe differ from other coffee sellers in several ways: 1. At Aura, our focus is on coffee beans, not coffee drinks. We concentrate our efforts to produce the freshest possible specialty coffee beans and deliver them fresh. 2. We select only the finest, highest rated, green coffees from around the world. 3. We roast each coffee individually in a small-batch roaster to optimize the flavor profile we wish to develop for that origin. 4. We deliver fresh roasted coffee immediately to our web-order customers. 5. We are constantly cupping and optimizing our coffee. Coffee varies with the season, from harvest to harvest, and with environmental conditions. We exploit these variations seeking the subtle nuances in flavor that can be attained. This makes Aura Coffee unique amongst Israeli coffee roasters.
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Today I had the best cup of coffee...With coffee this good, who needs to have it sent from America!
Definitely a thumbs up…I enjoy espresso based drinks, but there is just something very nice about a good cup of brewed coffee which I can't seem to find anywhere other than my kitchen.” 
As great as the crisp, bold taste of your coffee is your unbridled delight in sharing, educating and discussing all things java. Keep up the good work! --Alan B. Modiin
It was very different than what I am used to. I LOVED the smell. It was very smooth and rich.